This poster is guaranteed to cheer up your day and make other people smile too. The Optimist's Creed - "As you ramble on thru Life, Brother, Whatever be your Goal, Keep your Eye upon the Doughnut And not upon the Hole"- was the jingle of the famous Mayflower Donuts chain.
Mayflower Donuts was established in New York in 1931 by Adolph Levitt, an immigrant from Russia. He shortened the name to donut and developed the first automatic doughnut making machine. Eventually there was a chain of 18 Mayflower donuts shops across the country. Levitt printed this famous jingle on Mayflower donuts boxes and it is still as relevant today as it was way back then.
Sally Levitt Steinberg, granddaughter of the founder, recalls:" My grandfather found this motto, the Optimist's Creed, as it is called, inside a cheap picture frame he happened to buy in a dime store. He adopted it as his philosophy of life." The phrase became so popular that Franklin D Roosevelt and Herbert Hoover, campaigning in 1932 during The Depression, worked the phrase into their campaign speeches.
Courtesy Private Collection.