Cool Culinaria Ultimate Giclee Prints on 130lb paper. Printed in USA.
Each print is accompanied by an 11x17" copy of the interior menu
Doughnuts and coffee are one of the world's great food pairings and this menu is from the famous Mayflower Donuts chain of shops. Established in
in 1931 by Adolph Levitt, an
immigrant from Russia
he shortened the name to donut and developed the first automatic doughnut
making machine. Eventually there was a chain of 18 Mayflower donuts shops
across the country. Levitt printed the famous jingle on Mayflower donuts boxes, showing two men dressed as old-fashioned jesters, facing away from each other, one smiling at a fat doughnut with a small hole and the other
frowning at a thin doughnut with a large hole:
As you ramble on thru Life, Brother,
Whatever be your Goal,
Keep your Eye upon the Doughnut
And not upon the Hole.
Steinberg, granddaughter of the founder, recalls: "My grandfather found this
motto, the Optimist's Creed, as it is called, inside a cheap picture frame he
happened to buy in a dime store. He adopted it as his philosophy of life. The phrase became so popular that Franklin D
Roosevelt and Herbert Hoover, campaigning in 1932 during The Depression, worked
the phrase into their campaign speeches – and also ate Mayflower Donuts. For decades, Mayflower donuts were so popular
there were constant lines outside the shops with people waiting eagerly for plump,
brown and sugary doughnuts to emerge hot from the machines. Sadly, the chain
closed in the 1970s.This menu dates from 1939 and celebrates the San Francisco and New York World's Fairs with the slogan: "The Bite of the Nation from Fair to Fair".
Source: Private Collection.